Magnus
Launch
Status Update — Feb 10
February 10, 2026
Context
Where this fits.
Magnus Launch combines the foundation of benchmarking with generative design and puts it in front of owners, so they can make real decisions before design even starts.
Alpha (now)
Working prototype. Internal use, iterating on UX, running pilots.
Beta (next)
Production system. Secure, owner-facing, ready for real use.
What We’re Building
Five steps from idea to confidence.
01 Criteria
Owner defines the ask — location, unit count, budget, priorities, and the look and feel they’re going for.
02 Benchmark
Compare against B&G historical costs and spatial data to set realistic expectations.
03 Design (TestFit)
Generate site-fit options to see if the proforma works on the actual site.
04 Cost
Attach real cost data to the chosen design on a specific site.
05 Compare
Evaluate options side by side with enough confidence to move forward.
Alpha — Current State
Live at alpha.launch.brasfieldgorrie.app
Internal + invite use only. Iterating on UX, running demos with clients in person.
| Feature | Status | Notes |
|---|---|---|
| Full six-tab workflow | Complete | End to end |
| Open Asset integration | Complete | Linking benchmarking project images |
| Benchmarking (multifamily) | Complete | Zero-avg bug fixed; params set |
| TestFit import | Complete | CSV upload (API in progress) |
| Portfolio / Criteria rethink | Exploring | Dream board + semantic search |
| Manual cost override | Idea | Enter costs manually when comps unavailable; blank template option |
| File upload & display | In progress | Maps, 3D renders, images + display |
Alpha Schedule
Feb 10 → Mar 30
Run pilots, talk to owners, gather feedback.
Pilot — Fleet Landing 2 (Jax)
Internal workflow test — not going to owner · Russ to keep group posted
Pilot — Data Center (potential)
Courtland exploring · TBD
NHX Comparative Analysis
Internal — run in Launch to prove it out, compare to real budget
Owner Conversations (3–4)
Keller scheduling · hospitality/podium issue may limit which owners
Alpha Next Steps
What comes out of alpha.
Pilot projects — preview with this group before showing clients
Fleet Landing 2 (Jax): internal workflow test, not going to owner. Data center potential pilot: Courtland exploring.
Run 3–4 owner conversations in March
Keller scheduling. James + Harrison in room. Hospitality / TestFit podium issue may limit which owners we can show to — need to resolve first.
NHX comparative analysis — internal validation
Run North Hills (Dan Joy’s multifamily job) through the system and compare to the actual schematic budget.
Set up mission critical kickoff with Brett / Greg Wolf
IT dashboard ready, need jobs backfed. Keller to include on calendar ASAP.
Feed learnings into beta UX & finalize portfolio / criteria direction
Have the art ready before getting opinions. Params set for benchmarking.
Beta
Production rebuild.
Same UX, rebuilt underneath. Consistent Magnus ecosystem look & feel. Beta release for commercial first, V1 when we’re confident. Pre-Con Summit May 6 in Destin.
What’s changing under the hood
| Architecture | Single API layer, one backend |
| Permissions & Security | SSO, owner login, role-based visibility |
| AI-ready backend | Read + write across the platform |
| Estimates | Uniformat breakdowns, escalation projections |
| Market sector support | Views handle different data types and structure per sector |
| Rich media | Maps, 3D models, additional file types |
Beta Schedule
Beta release → V1
Dev starts now. Beta release targeting March, V1 targeting end of April.
Permissions & Security
Manual Cost Override
Feature idea — blank template when data isn't there
UX Tweaks (from pilots)
Ongoing
TestFit API
Dependent on TestFit
Market Sector Support
Platform now, data TBD
Beta Release
Commercial
RPD Presentation
All RPDs together — April meeting
Magnus Launch V1
Pre-Con Summit (Destin)
100 pre-con leaders · May 6
Multi-Market Sector
Expanding beyond commercial.
Each sector needs two things: platform support and data. Subsectors under Commercial each have different metrics driving cost. Priority: multifamily, mission critical, hospitality.
| Sector | Platform | Data | Notes |
|---|---|---|---|
| Commercial | |||
| Multifamily | Live | Live | IT complete. Benchmarking params set. |
| Hospitality | Needs work | Not started | Similar to MF. TestFit handles towers; podiums w/ ballrooms TBD. |
| Office | TBD | TBD | — |
| Mission Critical | Needs work | In progress | IT dashboard ready. Jobs need backfeed. Meeting w/ Brett / Greg Wolf next. |
| Healthcare | TBD | Not started | Future — pending TestFit + data |
| Government | TBD | Not started | Future — pending TestFit + data |
| Industrial | TBD | Not started | Future — pending TestFit + data |
| Heavy Civil | TBD | Not started | Future — pending TestFit + data |
Bigger Picture
Magnus Client
Launch is module one. Everything we build in beta carries forward.
| Module | Phase | Purpose |
|---|---|---|
| Launch | Building now | Pre-design decisions |
| Plan | Future | Client in planning & design |
| Manage | Future | Client through construction |
| Deliver | Future | Closeout and ongoing connection |
What We Need
Open items & action items.
| Item | Detail |
|---|---|
| Owner conversations | Set up 3–4 in March. James + Harrison in the room. Hospitality/podium issue may limit which owners. |
| NHX analysis | Run North Hills through Launch, compare to actual schematic budget. Vic + team pick comps. |
| Mission Critical meeting | Sit down with Brett / Greg Wolf. IT dashboard ready; need 5–6 jobs backfed. |
| RPD presentation | Present Launch to RPDs so they understand bigger picture. Target April (all RPDs together). |
| Pre-Con Summit | May 6, Destin. 100 pre-con leaders. Show benchmarking + Launch vision. James / Harrison to present. |
| Data team check-in | Revisit Databricks access — what structures exist beyond multifamily? |
| TestFit API | Continue conversations. Also test hospitality podium capabilities. |
| Manual cost override | Blank template when comps aren’t available. Enter line items manually so product stays consistent. |
Parking Lot
Open questions.
Nevi IQ & Omnis integrations
What is the integration path? Who owns this on the product side?
Multifamily project selection
Which multifamily projects are actual builds? Which ones should we pursue? Some we didn’t build, so we don’t have complete drawings.
Resource allocation
Who will handle Nevi IQ and TestFit projects in pre-con or VDC?
TestFit hospitality capability
Towers = good. Podiums with ballrooms / pre-function = unknown, but doubtful. Harrison to test before any hospitality conversations.
Market sector structure in product
6 company sectors as root headings. Subsectors (e.g., hospitality, multifamily, office under commercial) each need distinct metrics and cost drivers defined.
Live Now
alpha.launch.brasfieldgorrie.app